ROLE: DIGITAL MARKETING MANAGER
REPORTING TO: Director of Development
BACKGROUND AND CONTEXT
The Mater Foundation (MF) is focused on raising funds to fulfil our
mission to harness our supporters? kindness and generosity and work
together with our partners to continuously transform and improve
patient care at The Mater Misericordiae University Hospital. We will
ensure that the Mater Hospital is at the forefront of research and
innovation and is a leader in healthcare in Ireland.
There has never been a more exciting time to join the Mater Foundation
as we have just completed a comprehensive strategic review. The
organisation now has a 5-year roadmap to harness our success and
implement this ambitious strategy for greater impact to support the
hospital in the best possible way, whether that?s through patient
support, vital research, medical equipment or redevelopment. Being
embedded in the hospital highlights our cause, and we see first-hand
the impact our work has.
This strategy has been fully endorsed by an extremely committed board
of directors who have fully supported the need for investment to drive
future growth.
ROLE PURPOSE/ SUMMARY
Reporting to the Director of Development, this is an exciting NEW ROLE
within the organisation.
The Digital Marketing Manager will be responsible for defining and
executing a digital marketing strategy, playing a major role in
shaping the digital future of the Mater Foundation.
You will be highly-motivated, organised and have excellent written and
verbal communication skills with a significant level of experience in
a similar role. More importantly, you will be enthusiastic about
joining the Foundation as it embarks on the next chapter of its
strategic plan.
You will work collaboratively across all teams within the organisation
in order to raise brand awareness and drive income growth.
PRINCIPAL DUTIES AND RESPONSIBILITIES
THE DIGITAL MARKETING MANAGER WILL:
* Develop and implement a digital and social strategy across the
entire organisation following a robust digital audit.
* Conduct on-going marketplace social listening in order to identify
new opportunities and market gaps.
* Monitor brand sentiment, awareness and engagement to gain insights
and drive strategic objectives.
* Develop and implement SEO and PPC strategies
* Work with website developers on the implementation of a new
website and develop a website traffic plan.
* Measure and report on the performance of all digital marketing
campaigns and paid media and social spends.
* Collaborate closely with Communications and Marketing Officer on a
content marketing strategy for all online platforms taking keywords
and SEO into account.
* Liaise with internal stakeholders to ensure that all digital
activities are aligned with the Foundations brand identity.
* Liaise with agencies & 3rd party production companies where
required to deliver best in class campaigns.
* Set KPI?s across all digital platforms to ensure a track and
measure process is in place.
* Look for ways to enhance the Mater Foundation?s already
successful digital challenges.
* Monitor & research new technologies and digital marketing trends
and draft proposals for consideration.
* Manage and track expenditure budget effectively.
* Complete an in-depth post campaign analysis of digital campaigns
in order to learn, grow and improve all systems, processes and ROI.
* Build meaningful relationships with current supporters, patients,
families and the Mater Foundation?s wider network of stakeholders in
order to showcase impact online.
* Support the Director of Development by supplying timely and
accurate reports at key campaign stages.
* Work closely with CRM Manager to map key supporter insights and
custom audiences.
QUALIFICATIONS AND EXPERIENCE
ESSENTIAL EXPERIENCE & QUALIFICATIONS:
* A recognised third level qualification in Digital Marketing
* 3+ years track record of success in similar role
ESSENTIAL SKILLS, KNOWLEDGE AND ABILITIES:
* Vast experience in digital marketing strategy and media planning.
* Proven experience managing large-scale digital campaigns.
* Expert in Digital Marketing best practices, including paid media,
content and email marketing strategy, SEO etc
* Experience in website development/working with creative and web
build agencies would be a distinct advantage.
* Comfortable with Web Analytics platforms (Google Analytics),
programmatic media buying, with an understanding of media tagging and
measurement processes.
* Analytical and data-driven, with strong attention to detail, and
the ability to translate data into actionable insights.
* Adept at managing, co-ordinating and influencing multiple internal
and external stakeholders, with strong verbal, written and
presentation skills
* Capable of shifting fluidly between strategic planning and
tactical activation
* Experience working in or with media agencies.
* Outstanding written and oral communications skills, with an
ability to confidently present ideas clearly to non-technical people.
* Ability to segment and communicate effectively to different target
audiences.
* Excellent interpersonal, networking and influencing abilities.
* Strong project management, people management, organizational and
planning skills.
* Excellent analytical and commercial skills to identify and target
new opportunities.
* Strong IT skills including MS Office; CRM management (Raisers Edge
experience an advantage); website & social media management.
PERSON SPECIFICATION
* A confident personality, with a can-do attitude.
* Self-motivated, approachable, innovative, and enthusiastic.
* Excited by data and driven by insights.
* Strong relationship management and interpersonal skills and the
ability to work well across different teams ? fundraising,
operations etc
* A self-starter with high levels of drive and resilience.
* Flexible in approach with a commitment to solution-based working.
* Excellent networking skills.
* Demonstrates a commitment to continuous improvement.
* Flexible approach to working ? on occasion there may be a need
to work out of core hours.
* Excited to work in a fast-paced creative environment with a
commitment to the work of the Mater Foundation.
TERMS
* Full-time
* Agile Working Policy (remote working as agreed with line manager)
* 6 months probationary period.
* **Apply on the website** days annual leave & 2 gifted days &
public holidays
* **Apply on the website** hours per week
* Pension entitlement after probationary period
* Access to Employee Assistance Programme
* Bike to work scheme
TO APPLY
Please send a cover letter (maximum one page) outlining how your
motivation, experience and skills fit the role and an up-to-date CV to
**Apply on the website**. Please insert DIGITAL MARKETING MANAGER in
the subject line. Only those selected for interview will be contacted.
Please direct informal enquiries to Roisin Duffy at **Apply on the
website**
CLOSING DATE: 5pm Friday **Apply on the website**th December **Apply
on the website**.
We need : English (Good)
Type: Permanent
Payment:
Category: Health
